INFUSING ENTREPRENEURSHIP WITHIN NON-BUSINESS DISCIPLINES: PREPARING ARTISTS AND OTHERS FOR SELF-EMPLOYMENT AND ENTREPRENEURSHIP

Joseph Roberts

Abstract


The demand for interdisciplinary and cross campus courses has increased substantially over the past few years resulting in increased program offerings and modifications to existing coursework in universities across the nation. This is very clearly evident in the arts realm. However, there is no clear agreement of knowledge, skills and abilities deemed important to the success of selfemployed artists and arts entrepreneurs. This essay presents qualitative data collected from personal conversations and other data collected over the past several years from students and faculty members engaged in lessons learned from The Coleman Foundation Faculty Fellows Program, a national initiative of The Coleman Foundation. Building upon the lessons learned from this initiative a framework is presented to embed entrepreneurship content across several arts subjects. Suggestions for conceiving and designing entrepreneurship course content are portrayed. The “modules” approach to the infusion of entrepreneurship within the arts and other disciplines are presented. Assessment methods to measure the impact of using such modules to infuse entrepreneurship are explained. Pedagogical constructs and pedagogical resources are presented. The implications for future research are postulated and suggested.


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Copyright (c) 2015 Joseph Roberts

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Artivate is published by Arizona State University Herberger Institute for Design and the Arts Enterprise and Entrepreneurship Programs.
Photography credit: Tim Trumble Photography Arizona Board of Regents. All rights reserved.