A Review of Social Intrapreneurism and All That Jazz: How Business Innovators are Helping to Build a More Sustainable World

Mark Rabideau

Abstract


Entrepreneurs see needs, gaps, and opportunities and create innovative solutions for financial gain. Similarly, social entre/intrapreneurs see needs, gaps, and opportunities and create innovative solutions for sustainable entities for social good. Grayson, McLaren, and Spitzeck, in this engaging and well-researched book provide a compelling case in support of the critical and increasingly central role of the emerging intrapreneurial movement – the direct involvement by companies and the creation of corporate models designed to do good while thriving in the marketplace.


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Copyright (c) 2015 Mark Rabideau

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Artivate is published by Arizona State University Herberger Institute for Design and the Arts Enterprise and Entrepreneurship Programs.
Photography credit: Tim Trumble Photography ©Arizona Board of Regents. All rights reserved.