DAILY BLOGGING FOR A YEAR: A “LEAN†PATHWAY TO LAUNCHING A WEBBASED BUSINESS

Julia Griffey

Abstract


A lean startup process is an attractive route to business ownership for people with limited funds or who are risk averse, as such a process is designed to avoid significant loss and support success (Thickett, 2013). This article contends that ideal tools to facilitate this lean startup methodology of experimentation, reflection, and flexibility are social media platforms and third party selling. This reflective case study examines the author's process using these tools to lean launch a niche web-based artisan business.


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Julia Griffey

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Artivate is published by Arizona State University Herberger Institute for Design and the Arts Enterprise and Entrepreneurship Programs.
Photography credit: Tim Trumble Photography ©Arizona Board of Regents. All rights reserved.