SOCIAL BRICOLAGE IN ARTS ENTREPRENEURSHIP: BUILDING A JAZZ SOCIETY FROM SCRATCH

Stephen Preece

Abstract


This paper applies the social bricolage construct to arts entrepreneurship, utilizing an indepth case study for illustration. The importance of six key elements including: making do, a refusal to be constrained by limitations, improvisation, social value creation, stakeholder participation, and persuasion, are identified and discussed in light of the recent formation of the Grand River Jazz Society. Bricolage is shown to be a process whereby entrepreneurs with local knowledge and access to local resources are best able to create enterprises using the materials at hand, rather than overextending their efforts with externally directed attributes requiring unattainable resources. As such, entrepreneurial process elements may be emulated from successful social bricolage examples, recognizing that each context, community, and circumstances will require their own unique solutions.


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Copyright (c) 2015 Stephen Preece

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