Toward an Adapted Business Modeling Method to Improve Entrepreneurial Skills among Art Students

Stephan Brandenburg, Tim Roosen, Mettina Veenstra


This paper describes an initial qualitative exploration of an adapted business modeling method for entrepreneurship educational purposes in the Art & Technology program at Saxion University of Applied Sciences. This adapted method builds on the qualities of existing methods and adds specific elements to improve essential entrepreneurial skills. Using qualitative expert interviews and student panel discussions the six most essential entrepreneurial skills for Art & Technology students are determined. Subsequently, a selection of business modeling methods is evaluated on the extent to which they contribute to mastering these skills. 

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Copyright (c) 2016 Stephan Brandenburg, Tim Roosen, Mettina Veenstra

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